AA Yonder Survey provide the top reasons drivers are making the switch to electric

28th Jun 2022

AA Yonder Survey provide the top reasons drivers are making the switch to electric

Six in ten (62%) drivers say ‘helping the environment’ would be a good reason for buying an electric vehicle, according to an AA survey of 13,062 drivers. This rises to over 70% amongst the 18–24-year-old drivers.

The top ten ‘Good Reasons’ for buying an EV coincided with the AA supporting Electric Avenue presented by bp pulse at the recent Goodwood Festival of Speed.

With record fuel prices at the pumps, and the Government announcing the end of plug-in grants for drivers buying new EVs, good advice on options for buying or leasing EVs is even more important.

AA Yonder survey of 13,062 drivers (17-24 May 2022) shows top good reasons for drivers buying an EV.

  1. Helping the environment 62%
  2. Lower fuel costs 54%
  3. No congestion charge 32%
  4. Don’t want to visit petrol station 26%
  5. No benefit 22%
  6. Free parking 17%
  7. Quiet 15%
  8. Latest technology 10%
  9. Green number plate 2%
  10. Status symbol 1%

Younger drivers were more likely to state ‘lower fuel costs’ (69%) probably as they have lower disposable income.

One fifth (22%) saw no benefit in buying an EV with males much more likely to say this (24%) than females (17%).

Older drivers and those in Scotland were more likely to see the benefits of the sound of silence and a quieter vehicle (17%).

One quarter (26%) just didn’t want to visit a petrol station but those in NW and Yorkshire and Humberside were least likely to state this (24%).

The most tech-savvy were the 18-24s with one quarter of them really wanting the latest technology.

Commenting on the survey the AA’s Jakob Pfaudler, AA CEO, said: “While there are many good reasons for wanting an EV, it is good to see that ‘helping the environment’ is top of the tree.

“Drivers aren’t fickle and don’t want an EV as a status symbol just because it has a green number plate, but they want one for good environmental and financial reasons – to help the environment but also to cut running costs.

“We expect that the current record fuel prices will only increase drivers’ interest in going electric.”


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