Government backs down, Zero steps up: manufacturer offers buyers £1500 following grant withdrawal

17th Dec 2021

Government backs down, Zero steps up: manufacturer offers buyers £1500 following grant withdrawal

Zero Motorcycles, the UK market leader in full-sized electric motorcycles, has moved quickly to offer buyers a £1500 subsidy when purchasing a new motorcycle following the sudden withdrawal of the UK Government’s plug in electric vehicle grant from the Zero range, which immediately raised the price customers pay by £1500.


Until Wednesday (15 December) Zero motorcycles qualified for a grant of 20% of the retail price, up to a maximum of £1500, however the scheme has since been revised – limiting the grant only to less expensive electric motorcycles and cars. As a result, Zero Motorcycles are among a number of electric motorcycle brands no longer eligible for a grant.

Umberto Uccelli, VP and Managing Director of Zero Motorcycles EMEA, commented: “We were stunned to hear of the withdrawal of the Office of Zero Emission Vehicles’ grant on Wednesday, which came completely out of the blue. We were surprised, as we understood the government had a commitment to providing greener transport solutions, and the lack of warning strikes a blow to those many British motorcycle riders looking to make the change to electric in 2022.

“After consultation with our dealer network, we are able to offer a £1500 subsidy, equivalent to the outgoing grant, to purchasers of a new Zero motorcycle until January 31st. This ensures that those thinking about buying a Zero will have a transitional period in which to make their purchase at the price they would have paid prior to Wednesday’s announcement.

“On top of the £1500 subsidy, consumers who act before December 31st can benefit from competitively priced finance deals through our finance partner, Motonovo - such as the 0% APR and £99 deposit promotions.”

Zero Motorcycles’ UK range continues to start at £10,570, with the manufacturer subsidy, and buyers in Scotland can continue to take advantage of the Scottish Government’s interest free loan when purchasing new electric vehicles.


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